work. Repositioning a pet food leader, Eukanuba Decoding the landscape of 'lightness' for Coke Repositioning Universal Music's distribution platform Semiotics of sustainability for Diageo Creating a new healthy snacks brand for Arla Global snacking trends for Mondelez Shaping and launching a premium Costa experience Repositioning the king of waffles, Jules Destrooper Semiotic study of stimulation Masterbrand strategy for Cruzcampo New brand creation for Constellation Brands 3YR Growth Planning for key Carlsberg brands Masterbrand redesign for Heinz Injecting pride into Indio with a new Brand World Reviving Onken Bringing a new craft beer to life for Heieneken Repositioning the UK's no.1 exotic drink Giving Dos Equis a progressive Brand World Studying the codes of refreshment for Heineken Expanding Rubicon's exotic portfolio The future of ice-cream for Unilever Semiotics of sparkling wine for Constellation Brands Personal care trends and semiotics Disrupting inertia in dairy for Arla Projecting the future of Gen Y for Heineken Defining the future of Milk for Arla Decoding challenger brands