Heinz

Translating Heinz’s new Masterbrand strategic principles to its visual and creative expression.

Transferring Heinz’s newly defined Masterbrand strategic principles into its visual identity, injecting modernity and relevance into the brand while bringing cohesion and clarity into its portfolio - from Beans to soups. Celebrating and reinforcing Heinz’s iconic Masterbrand equities elevating its impact, visibility and deliciousness, increasing its quality perceptions to maintain its leadership position and win over the agressive private label brands.