Cruzcampo

Crafting a Masterbrand strategy for one of Spain’s most characterful beers.

Developing a Masterbrand and portfolio architecture strategy to provide Cruzcampo with robust strategic and creative direction to push their brand into the future boldly, from innovation to design. Ensuring the new strategy provokes disruptive change, allowing the brand to step up from being a category follower to a category leader, setting it up for success - from leading the Spanish market to expanding its horizons beyond Europe.