Arla

Creating real difference in the milk category by leveraging love and tackling inertia.

Creating motivating difference in dairy by diving deep into the milk audience. Juxtaposing the love from ‘milk evangelists’ with the negative perceptions, the myths and the misconceptions of those who have turned their back on milk and have fallen out of habit in order to get constructive insight from both ends of the consumer spectrum and bring love back into a forgotten category.