Ethos
Logic & magic.
Where rigorous strategy meets creative instinct.
Highlighted projects
Brand architecture & visual identity
See project
Masterbrand redesign and new brand architecture for the world's biggest coffee brand
#VIS #SEMIOTICS #FMCG #GLOBALREDESIGN #COFFEEICON
New brand creation
See project
Building a luxury hospitality brand from scratch in the Middle East.
#LUXURY #UHNWI #SAUDIARABIA #BRANDPOSITIONING
New brand creation
See project
Launching a new expression of Perrier, one of France's most iconic brands
#BRANDPOSITIONING #ICONICBRANDS #SPARKLINGBEVERAGES
Brand Strategy·
Creative Strategy·
Semiotics·
Brand architecture·
Naming·
Innovation·
Insight·
Foresight·
Brand Strategy·
Creative Strategy·
Semiotics·
Brand architecture·
Naming·
Innovation·
Insight·
Foresight·
Brand Strategy·
Creative Strategy·
Semiotics·
Brand architecture·
Naming·
Innovation·
Insight·
Foresight·
Brand Strategy·
Creative Strategy·
Semiotics·
Brand architecture·
Naming·
Innovation·
Insight·
Foresight·
Clients
Working with
From FMCG giants to luxury icons, across cultures and categories.
Agencies
Partnering with
Working alongside the industry's leading agencies.
Philosophy
Good strategy should be simple and inspiring.
Logic gets you to the right answer. Magic makes it stick. Lucia doesn't separate them.
Her strategy is always simple and built to be activated: clear enough to brief, inspiring enough to spark great creative work.
Let's chat
