Rubicon

Repositioning the UK’s favourite exotic drink.

Using semiotics to get under the skin of the new cultural meaning of ‘exotic’ with semiotician Andrea Basunti, distilling emerging narrative and codes to provide with robust strategic direction for the repositioning of Rubicon. Reinjecting energy, boldness and vibrancy into the nation’s most loved exotic drink, inspiring everyone to dive in and open their minds and palates with new experiences.