About Lucia
Brand and creative strategist
After studying International Business, Lucia trained as an art director at Miami Ad School. That combination of business brain and creative instinct is what led her to brand strategy. It was the one discipline that bridged both worlds.
Fifteen years later, she works with global brands and agencies across FMCG, luxury, hospitality, and beyond, building brands that are as rigorous as they are distinctive. She likes structure. With a little bit of mess.
Ethos
Logic & magic.
Logic gets you to the right answer. Magic makes it stick. Lucia doesn't separate them.
Approach
Good strategy should be simple and inspiring. Lucia's strategy is always simple and built to be activated: clear enough to brief, inspiring enough to spark great creative work.
