Lucia.
Brand & innovation consultant.
I believe creative strategy is the key for brands to establish themselves as meaningful constructs in people’s lives.
ethos.
Between logic and magic.
Trained as a creative, I approach strategy with a combination of left and right brain.
Tom Robbins said ‘logic gives a man what he needs, magic gives him what he wants’.
I believe brand building requires both logic and magic. Art and science. Creative impact and strategic rigour.
When these work in tandem the result is always powerful.
what others say.
“I had the honour to work with Lucia on our global re-positioning project I believe that Lucia played an integral role in the successful execution of the project. Lucia dealt easily with difficult clients which resulted in a joint buy in from all our external partners.”
— Jackie Olivier, Global Marketing Manager at Distell
“Lucia is a great creative strategist. She effortlessly bounces between high level thinking and detailed execution. She cares as much about the little things as the big idea. She is a total delight to work with, has zero ego and will no doubt be at the top of a tree sometime, somewhere...”
— Barney Bailey as Global Brand Manager at Telefónica
“Working with Lucia is a pleasure. She has that rare combination of being entrepreneurial, collaborative and client centric, practical yet ambitious. Always an eye on tangible deliverables with results and meaning, she is extremely hard working. A real asset to the team and I would love love love to work with her again.
— Kate Blewett as Client Director at Lambie-Nairn