Masterbrand redesign and new brand architecture for the world's biggest coffee brand
Building a luxury hospitality brand from scratch in the Middle East.
Launching a new expression of Perrier, one of France's most iconic brands
Ploom
Brand repositioning for JTI's flagship reduced-risk tobacco brand.
Rolls Royce Ghost
Strategic and creative framework for the global launch event.
OMNIYAT
Brand architecture for a complex ultra-luxury real estate portfolio.
Cruzcampo
Masterbrand strategy and portfolio architecture.
Carlsberg
3-year growth planning workshops across Europe and Asia.
Unilever Ice Cream
2030 vision for Unilever's global ice cream division.
Indio Beer
New brand world anchored in Aztec heritage and cultural pride.
Diageo
Semiotics of sustainability across categories.
Spinnup
Repositioning Universal Music's artist distribution platform.
Arla Explorers
International insight programme leading to global brand launch.
Coca-Cola Light
Semiotic study of 'lightness' to sharpen positioning.
Eukanuba
Global repositioning of premium pet nutrition brand.
Rubicon
New product line for urban on-the-go millennials.
Dos Equis
New brand world for Mexico's most interesting beer.
Mondelez
Global foresight study across 5 markets on the future of snacking.