New brand creation
Maison Perrier
Launching a new expression of Perrier, one of France's most iconic brands
Role
Lead Brand Strategist
Partner
with CBA Design
Scope
Brand creation · Positioning · Naming
Sector
Premium beverages
After 160 years, Perrier was ready for a new chapter. The challenge: create a sister brand that could stretch into premium sparkling beverages — from flavoured waters to mocktails and energy drinks — without losing what makes Perrier, Perrier.
Working with CBA Design, I led the brand strategy for Maison Perrier from the ground up — developing the brand positioning, value proposition and naming, rooted in Perrier's uniquely French savoir-faire and heritage.
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