Arla

Understanding mum & kid snacking motivations to create a global dairy snacks brand for kids.

An international insight programme (from Europe to China and Middle East) focused on gaining deep insights on mum’s provider needs vs. kids’ fun treating desires. Considering how play and learning could build into the offer by diving into the psychology of play to home & store ethnos with mums and kids. Arla Explorers was created from this work and launched in 2019 internationally.