Heineken
Giving birth to Maltsmiths, expanding Heineken’s portfolio into craft beer.
Shaping a new craft beer pipeline for Heineken within 6 weeks to allow Heineken to have a live on and off trade dialogue to assert their presence in craft beer.
Fast tracking the positioning, mapping, naming and creative development of a series of craft beers to put into creative testing with ‘craft curious’ drinkers and refining the winning concept, Maltsmiths.
![Maltsmiths 1.jpg](https://images.squarespace-cdn.com/content/v1/5ebbbed870532a0b17fa7f67/1590152658192-KB4R0XLOYJVERCUJFPFR/Maltsmiths+1.jpg)
![Maltsmiths 2.jpg](https://images.squarespace-cdn.com/content/v1/5ebbbed870532a0b17fa7f67/1590152657601-BEZX42D1MWZG6PEXYBMW/Maltsmiths+2.jpg)
![Maltsmiths 3.jpg](https://images.squarespace-cdn.com/content/v1/5ebbbed870532a0b17fa7f67/1590152659332-OJOF75AQ87BU8Y4ANTKK/Maltsmiths+3.jpg)
![Maltsmiths 4.jpg](https://images.squarespace-cdn.com/content/v1/5ebbbed870532a0b17fa7f67/1590152658863-C2Q8MQSXC1CIFX4FQ5TY/Maltsmiths+4.jpg)
![Maltsmiths 5.jpg](https://images.squarespace-cdn.com/content/v1/5ebbbed870532a0b17fa7f67/1590152665358-IO7RLBLMK2CQCXRS7ORS/Maltsmiths+5.jpg)
![Maltsmiths 6.jpg](https://images.squarespace-cdn.com/content/v1/5ebbbed870532a0b17fa7f67/1590152661368-CNHIUN8MQ5R16J0L1SI9/Maltsmiths+6.jpg)