Heineken

Giving birth to Maltsmiths, expanding Heineken’s portfolio into craft beer.

Shaping a new craft beer pipeline for Heineken within 6 weeks to allow Heineken to have a live on and off trade dialogue to assert their presence in craft beer. 

Fast tracking the positioning, mapping, naming and creative development of a series of craft beers to put into creative testing with ‘craft curious’ drinkers and refining the winning concept, Maltsmiths.