Indio

Reinstalling Indio’s pride with a new Brand World.

Mexico’s favourite dark beer needed an injection fresh energy and a new strategic and creative direction, so we gave it a new identity and brand world. We used design and creativity to remind all young Mexicans where they come from and where they belong. To make them feel proud of their Aztec ancestors, their eclectic culture and their charismatic character. In a country where our differences are increasingly contrasting, this new brand world inspires Mexicans to come together and stay together and invites them to celebrate creativity and diversity - loud and proud.