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      <image:caption>Brand &amp; innovation consultant. I believe creative strategy is the key for brands to establish themselves as meaningful constructs in people’s lives.</image:caption>
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      <image:caption>Between logic and magic. Trained as a creative, I approach strategy with a combination of left and right brain. Tom Robbins said ‘logic gives a man what he needs, magic gives him what he wants’. I believe brand building requires both logic and magic. Art and science. Creative impact and strategic rigour. When these work in tandem the result is always powerful.</image:caption>
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